2013 Market Research Supplier Satisfaction Survey

Continuing our ongoing effort to help our clients understand the rapidly changing marketplace, we have recently completed a comprehensive customer satisfaction study of 129 research suppliers across five market research segments including:

  1. Qualitative
  2. Full Service
  3. Syndicated
  4. Online Sample
  5. Online Survey Software

 

Of these, 60 suppliers received a sufficient number of evaluations for their inclusion within the 2013 Market Research Supplier Satisfaction Survey. And even more suppliers are represented in our exclusive "Supplier Usage/Share Report."

The just-completed report contains detailed satisfaction scores at the market segment and individual company level. And given the dynamic business climate, the report also provides up-to-date information regarding overall employee job satisfaction levels.

Building upon the 2009, 2010, 2011, and 2012 survey, this year's research was conducted between August 14 and August 30, 2013 using an online survey issued via email to members of MarketResearCareers. To further heighten data quality, access to the survey was tightly controlled. The 2013 report is based upon 525 completions from market research professionals (both suppliers and buyers) across all industries. The survey completion rate was 68.2% producing an aggregate data tolerance of +/- 4.3% at the 95% Confidence Level.

No other report has detailed satisfaction metrics for the current year, and four prior years.

 

The 47 page report is available for $499.

Click to view the report's Table of Contents

To purchase, open an employer account, select "Pricing Plans" and choose the "2013 Supplier Satisfaction Survey." The report will be emailed to you within 15 minutes of your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing
800-872-5401
mcarroll@marketresearchcareers.com


Market Research Supplier Report Cards

For each supplier, the mean satisfaction score for each of six measured customer satisfaction dimensions is presented (see below).

Measured Customer Satisfaction Attributes

This information -- an invaluable Report Card -- enables MR Buyers and Suppliers to understand customer satisfaction levels along six critical dimensions. The Supplier Report Card provides invaluable resource for:

Market Research Supplier Report Card

Click here to see a list of suppliers, by segment, that were included in the survey and if they received sufficient feedback to include their customer satisfaction scores in the 2013 Market Research Supplier Satisfaction Survey.

Note that Market Research Supplier Report Cards, Opportunity Maps, and Supplier Usage Rankings are provided for each of the five (5) MR segments.


Opportunity Maps

Quantifying challenges and opportunities, aggregate Importance and Satisfaction metrics are provided for each of the five MR segments.

Industry Importance and Satisfaction Measurements

To help visualize and prioritize the shifting enhancement opportunities, an "Opportunity Map" is also provided for each of the five segments. The Opportunity Maps reveal the historical and current needs of your buyers.

Easy to Interpret Opportunity Map

Supplier Usage Rankings

Complementing the competitive information of the Supplier Report Card, the report also reveals the number of respondents who are using each company's service. This data is particularly insightful when combined with satisfaction scores given firms with modest customer satisfaction scores may have an exceptionally high level of usage among market research professionals.

Market Research Usage/Share Report

 

Report Table of Contents

Below is a Table of Contents for the must have 2013 report.

 
        
Topic
Pages
Key Findings
3
Research Methodology
4-5
2013 Online Sample Providers: Satisfaction Report Card and Usage
6-10
2013 Qualitative Research Providers: Satisfaction Report Card and Usage
11-15
2013 Full Service Research Providers: Satisfaction Report Card and Usage
16-20
2013 Syndicated Research Providers: Satisfaction Report Card and Usage
21-25
2013 Online Survey Software Providers: Satisfaction Report Card and Usage
26-30
2013 Employee Job Satisfaction
31-34
New Market Research Trends
35-39
Participant Profile
40-45
About MarketResearchCareers
46-47
        

The report is available for $499.

  To purchase, open an employer account, select "Pricing Plans" and choose the "2013 Supplier Satisfaction Survey." The report will be emailed   
to you shortly after your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing
1-800-872-5401
mcarroll@marketresearchcareers.com


About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Please contact Mike Carroll at 1-800-872-5401 or mcarroll@marketresearchcareers.com for permission to use these results.

PB