Press Release: March 6, 2023

MarketResearchCareers Announces the 2023 "Big Dog" MR Suppliers Based Upon Top Usage

Austin, TX, March 6, 2023 --(PR.com)--As the saying goes, "size isn't everything" but it is important when understanding the market research supplier landscape.

And our 2023 Market Research Supplier Report Cards provides insights into the corollary of "how you use it" by evaluating MR Suppliers along 5 critical dimensions.

With more than 1,200 market research professionals sharing their usage and opinions regrding 120 MR Suppliers in Q1, 2023, it's often helpful, if not vital, to understand which suppliers are the largest in the category -- the big dogs!

The graphics below share this information.

Usage of Full Service Market Research Suppliers
68% of marketers, agencies, and MR buyers use a Full Service supplier, with Ipsos, Kantar and Nielsen leading the way.

Usage of Qualitative Research Suppliers
60% of marketers, agencies, and MR buyers use a qualitative research supplier. Of those, Ipsos, Kantar and Hall and Partners are used by the largest number of qualitative research buyers in this highly fragmented market segment.

Usage of Syndicated Research Suppliers
43% of marketers, agencies, and MR buyers use a syndicated research supplier, with Nielsen, Forrester and IRI leading the way.

Usage of Online Sample Providers
74% of all market research suppliers purchase online sample for their projects, with Dynata, Cint and Prodege being used by the greatest number of MR suppliers.

Usage of Online Survey Software Providers
77% of all market research professionals use online survey software for their projects. Of those, Qualtrics, Decipher and SurveyMonkey are used by the greatest number of researchers.

Customer Ratings and Perspectives
If you would like to understand how the customers of these MR Suppliers were rated by their own customers along five (5) critical dimensions, then the 2023 Market Research Supplier Report Cards are for you.

This type of apples-to-apples competitive and marketplace intelligence is simply not available from any other source!

The nearly 9,500 data points were collected from February 8 to February 22, 2023 via an online survey from more than 1,200 market research professionals who were randomly selected from the MarketResearchCareers database of more than 50,000 members.

To purchase and view the scores and rankings of all 120 suppliers along five critical dimensions, log in or create your account, select Pricing Plans and choose "2023-2012 Interactive MR Supplier Report Cards." A written summary will be delivered and online access provided within minutes of your purchase.