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May 2015 Newsletter: Research Methods and Best Suppliers We wanted to continue to share several key findings from the 2015 Annual Survey of Market Research Professionals. We hope you enjoy these insights only available from MarketResearchCareers. Survey Methods Online surveys, for the first time, have achieved full penetration among market research professionals. Telephone and mail-based surveys continue their decline albeit on an accelerated basis.  Attitudes Toward Online Surveys More than three-quarters (78%) of all MR professionals believe online surveys are too long. However, research professionals are concerned about online survey cooperation rates. Today 70% of MR professionals believe online surveys provide equal or better quality when compared to mail surveys.  Attitudes Toward Behavioral Data Researchers believe the use and analysis of behavioral (non-opinion based) data is a valuable and insightful complement to traditional sources. However, few (6%) researchers believe behavioral data will eliminate the need for surveys.  Best MR Suppliers The individual customers of 112 MR Suppliers identified the best firm along each of five dimensions below. The winners are:  Future of Market Research In the next five years, researchers believe the importance of MR will continue to grow, be communicated through traditional written reports, require a longer time commitment from participants and rely upon consumer behaviors (vs. opinions).  To purchase the 71 page in-depth report for just $499, open an employer account, select "Pricing Plans" and choose the "2015 Annual Survey of Market Research Professionals." The report will be emailed to you within 30 minutes after your purchase.
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