2017-2012 Interactive Market Research Supplier Report Cards


The data underlying the 2017 Market Research Supplier Report Card is based upon the attitudes and opinions of nearly 650 Market research professionals. Each invited participant completed our online survey between January 10 and February 7, 2017.

The 2017 and all historical data is available for $399.

To purchase, open an employer account, select "Pricing Plans" and choose the "2017-2012 Interactive MR Supplier Report Cards." Access will be granted immediately after your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing


#1 Ranked Market Research Suppliers for 2017

New Supplier Interactive Ranking Tool
MarketResearchCareers uniquely quantifies the perceptions for nearly 120 market research suppliers along five critical dimensions, including:

The table below reveals the #1 ranked firm for each attribute, by market segment for 2017.

#1 Ranked Supplier by Attribute and Segment
(As determined by each supplier’s own customers)
Market Segment
Is a Thought Leader
Offers Unique Methodologies
Provides Quality Deliverables
Has the Best Employees
Effectively Uses Technology

Full Service

Lieberman Research Worldwide (West)
Brain Juicer*
BASES / Lieberman Research Worldwide (West)


C+R Research / Flamingo
C+R Research / Clear / Flamingo / GutCheck



Online Sample


Online Survey Software

In-House* / Sawtooth
* indicates the #1 ranked supplier for the same attribute in 2016
Property of and Copyright © 2017 MarketResearchCareers, LLC. Use without prior written permission is prohibited. All rights reserved.

"It is exciting to see the number of market research suppliers that are elevating their game to better serve their clients," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers. "No longer is any market segment dominated by a single research provider, and we expect the turnover at the top of the rankings to continue as 60% of this year's #1 ranking represent different suppliers," said Carroll.

Applications/Uses of the Supplier Data

Nearly 3,500 individual evaluations across five market segments (Full Service, Qualitative, Syndicated, Online Sample, and Online Survey Software) we have developed an online interactive ranking tool that enables MR Buyers and Suppliers to:

2017 Evaluated Market Research Suppliers

The list of evaluated firms include:

  • Qualitative
    • 7th Sense
    • Blackstone Group
    • C+R Research
    • Clear
    • CMI
    • Doyle Research
    • Firefly (Millward Brown)
    • Flamingo
    • Gongos Research
    • GutCheck
    • Hall and Partners
    • InsideOut Insights
    • Ipsos/Synovate
    • Murphy Market Research / Trendtown
    • Primary Insights, Inc.
    • TNS
    • Truth
  • Syndicated
    • Arbitron
    • comScore
    • dunnhumby USA
    • Forrester
    • Frost & Sullivan
    • Gartner
    • IDC
    • IMS Health
    • J.D. Power
    • Nielsen
    • NPD
    • Scarborough
    • Simmons Market Research
    • Symphony Health Solutions
    • SymphonyIRI
    • Yankee Group
  • Online Sample
    • Authentic Response
    • CINT
    • CriticalMix
    • Research Now
    • Experian
    • Full Circle Research
    • GMI
    • Innovate
    • Ipsos
    • LightSpeed
    • Lucid/Federated Sample
    • Luth
    • M3
    • Market Cube
    • MetrixLab
    • P2Sample
    • Prodege
    • Schlesinger
    • SSI
    • SurveyMonkey
    • Toluna
    • Instantly
  • Online Survey Software
    • In-House/Proprietary
    • Survox/CfMC
    • ConfirmIt
    • Decipher
    • eSurveysPro
    • EZSurvey
    • GMI
    • Inquisite
    • Nebu
    • Q-Oasis
    • Qualtrics
    • QuestionPro
    • SAS
    • Sawtooth Software
    • Snap
    • SPSS
    • StatPac
    • SurveyGizmo
    • SurveyMonkey
    • SurveyWriter
    • Vision Critical
    • Verint
    • Voxco
    • WebSurveyor
    • Zoomerang
  • Full Service
    • BASES
    • Brain Juicer
    • Burke
    • C&R Research Services
    • Chadwick Martin Bailey
    • CMI
    • Data Monitor
    • Decision Analyst
    • Directions Research
    • GfK
    • Gongos
    • ICF International
    • Ipsos/Synovate
    • Kantar
    • Kelton Research
    • KS&R
    • Leo J. Schapiro
    • Lieberman Research Group (East)
    • Lieberman Research Worldwide (West)
    • LRA Worldwide
    • M/A/R/C
    • Maritz
    • Market Strategies
    • Market Vision
    • MarketTools
    • Millward Brown
    • Morpace
    • MVL Group
    • National Analysts
    • National Research Corp
    • Nielsen
    • Opinion Research
    • Pert
    • Phoenix Marketing
    • Q Research Solutions
    • Radius
    • RDA Group
    • Research International
    • RTi
    • Strategy One
    • TNS
    • Vision Critical
    • Walker Information
    • YouGov


To purchase, open an employer account, select "Pricing Plans" and choose the "2017-2012 Interactive MR Supplier Report Cards." Access will be immediately granted after your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing

About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 50,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Please contact Mike Carroll at 1-800-872-5401 or mcarroll@marketresearchcareers.com for permission to use these results.