2015 Annual Survey of Market Research Professionals

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Overview

More than ever, the Market Research Industry is experiencing change. Industry consolidation. New technology. Challenging and uncertain economic times. The need to do more with less.

The 2015 Annual Survey of Market Research Professionals can help you:

• Navigate the change associated with shifting and shrinking MR budgets
• Offer competitive compensation to retain or expand your research teams
• Identify quality Suppliers
• Help allocate resources, staff, and methodologies for maximum impact

The 2015 Annual Survey of Market Research Professionals is based upon the attitudes and opinions of 675 Market research professionals.

Each invited participant completed our online survey between January 12 and February 1, 2015. The aggregate results have a data tolerance of +/- 3.8% at the 95% confidence level and include many questions from the 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007 and 2005 research initiatives -- providing an invaluable longitudinal perspective.

 

2015 Job Satisfaction

Despite most MR professionals citing they are overworked and being required to "do more with less," employee job satisfaction increased by five percentage points in the last year.

The in-depth report identifies those who are most satisfied and those who are at risk of finding another position.

 

Employee Compensation

While the "typical" market research professional currently earns $105,488 with average salaries increasing by 2.1% during the past year. Fortunately bonuses have surged by 32% to help drive morale and encourage employee retention.

Title	Average Salary	Average Annual Bonus	Average 2015 Raise
Project Director	$67,544	$12,722	2.5%
Senior Project Director	$76,404	$19,033	3.5%
Research Analyst	$54,125	$16,111	3.0%
Senior Research Analyst	$75,077	$7,890	3.5%
Research Manager/Director	$94,379	$16,679	3.1%
Senior Research Manager/Director	$116,250	$21,872	3.1%
Account Executive/Manager	$68,194	$5,700	1.9%
Senior Account Executive/Manager	$96,146	$29,909	2.1%
Statistician	$78,000	$4,250	3.4%
Assistant Vice President	$118,750	$23,833	3.3%
Vice President	$125,575	$27,470	2.7%
Senior Vice President	$161,190	$57,307	3.4%
President/General Manager	$147,209	$57,463	2.9%
Owner	$123,727	$49,250	3.2%
All Job Titles	$105,488	$25,134	3.0%

For additional compensation information revealing the impact of experience level, role, industry, and geographic location, please see the detailed report.

 

Perceptions of Market Research Suppliers

MarketResearchCareers uniquely quantifies the perceptions for 112 market research suppliers along five critical dimensions, including;

• Is a Thought Leader
• Offers Unique Methodologies
• Provides Quality Deliverables
• Has the Best Employees
• Effectively Uses Technology

Nearly 4,500 individual evaluations across five market segments (Full Service, Qualitative, Syndicated, Online Sample, and Online Survey Software) we have developed an online interactive ranking tool that enables MR Buyers and Suppliers to:

• Conduct Competitive Benchmarking
• Identify New Suppliers
• Create Customer Announcement and Public Relations Opportunities
• Aid in Strategic Planning
• Numerous Others

The list of evaluated firms include:

 

Career Actions

During 2015 a greater number of researchers received a performance review -- perhaps increasing comfort levels and helping to explain why fewer MR professionals have searched for a new position, been on an interview, received a job offer or actually switched jobs.

 

Survey Methods

Online surveys have finally reached full penetration with 100% of MR Buyers using this method while telephone and mail surveys continue their annual decline.

 

Future of Market Research

In the next five years, researchers believe the importance of MR will continue to grow, be communicated through traditional written reports, require a longer time commitment from participants and rely upon consumer behaviors (vs. opinions).

 

Detailed Report

The complete, in-depth report provides additional analysis and quantitative data.

About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 50,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Please contact Mike Carroll at 1-800-872-5401 or mcarroll@marketresearchcareers.com for permission to use these results.