2014 Annual Survey of Market Research Professionals


New Supplier Interactive Ranking ToolMore than ever, the Market Research Industry is experiencing change. New technology. Challenging and uncertain economic times. The need to do more with less.

The 2014 Annual Survey of Market Research Professionals can help you:

The 2014 Annual Survey of Market Research Professionals is based upon the attitudes and opinions of 606 Market research professionals.

Each invited participant completed our online survey between January 23 and February 13, 2014. The aggregate results have a data tolerance of +/- 4.0% at the 95% confidence level and include many questions from the 2013, 2012, 2011, 2010, 2009, 2008, 2007, and 2005 research initiatives -- providing an invaluable longitudinal perspective.

This new in-depth, 68 page report is available for $499.

Click to view the report's Table of Contents

To purchase, open an employer account, select "Pricing Plans" and choose the "2014 Annual Survey of Market Research Professionals." The report will be emailed to you within 30 minutes after your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing


2014 Job Satisfaction

Down by seven percentage points in just one year, market research professionals are significantly less satisfied with their current job. All managers across all types and sizes of companies should take note of this important metric.

2014 Job Satisfaction

The in-depth report identifies those who are most satisfied and those who are at risk of finding another position.


Employee Compensation

While the "typical" market research professional currently earns $103,349, salaries only increased 0.7% during the past year. Fortunately bonuses have increased to help drive morale and encourage employee retention.

Project Director
Senior Project Director
Research Analyst
Senior Research Analyst
Research Manager/Director
Senior Research Manager/Director
Account Executive/Manager
Senior Account Executive/Manager
Brand Manager
Assistant Vice President
Vice President
Senior Vice President
President/General Manager
Total (All Job Titles)

For additional compensation information revealing the impact of experience level and role as well as forward looking expectations, please see the detailed report.


Perceptions of Market Research Suppliers

New Supplier Interactive Ranking Tool MarketResearchCareers uniquely quantifies the perceptions for 116 market research suppliers along five critical dimensions, including;

With more than 6,900 individual evaluations across five market segments (Full Service, Qualitative, Syndicated, Online Sample, and Online Survey Software) we have developed an online interactive ranking tool that enables MR Buyers and Suppliers to:

The list of evaluated firms include:

Full Service
  • Affinnova
  • Brain Juicer
  • Burke
  • C&R Research Services
  • Chadwick Martin Bailey
  • CMI
  • Data Monitor
  • Decision Analyst
  • Directions Research
  • GfK
  • Gongos
  • Harris Interactive
  • ICF International
  • InsightExpress
  • Ipsos/ Synovate
  • Kantar
  • Kelton Research
  • KS&R
  • Leo J. Schapiro
  • Lieberman Research Group (East)
  • Lieberman Research Worldwide (West)
  • LRA Worldwide
  • M/A/R/C
  • Maritz
  • Market Strategies
  • Market Vision
  • MarketTools
  • Millward Brown/ Dynamic Logic
  • Morpace
  • MVL Group
  • National Analysts
  • National Research Corp
  • Opinion Research
  • Pert
  • Phoenix Marketing
  • Q Research Solutions
  • Radius
  • RDA Group
  • Research International
  • RTi
  • Strategy One
  • TNS
  • Vision Critical
  • Walker Information
  • YouGov
  • 7th Sense
  • Blackstone Group
  • C+R Research
  • Clear
  • CMI
  • Doyle Research
  • Firefly (Millward Brown)
  • Flamingo
  • Gongos Research
  • GutCheck
  • Hall and Partners
  • InsideOut Insights
  • Ipsos/ Synovate
  • Murphy Market Research / Trendtown
  • Primary Insights, Inc.
  • TNS
  • Truth
  • Arbitron
  • comScore
  • dunnhumby USA
  • Forrester
  • Frost & Sullivan
  • Gartner
  • IDC
  • IMS Health
  • J.D. Power
  • Nielsen
  • NPD
  • Scarborough
  • Simmons Market Research
  • Symphony Health Solutions
  • SymphonyIRI
  • Yankee Group
Online Sample
  • Authentic Response/ Return Path
  • CINT
  • e-Rewards/ Research Now
  • Experian
  • GMI
  • Ipsos
  • LightSpeed
  • Luth
  • MarketTools/ Zoomerang
  • SSI
  • SurveyMonkey
  • Toluna
  • uSamp
Online Survey Software
  • CfMC Survent
  • ConfirmIt
  • eSurveysPro
  • EZSurvey
  • GMI
  • In-House/ Proprietary
  • Inquisite
  • InsightExpress
  • Nebu
  • Qualtrics
  • QuestionPro
  • SAS
  • Sawtooth Software
  • Snap
  • SPSS
  • StatPac
  • SurveyGizmo
  • SurveyMonkey
  • SurveyWriter
  • Vision Critical
  • Vovici
  • Voxco
  • WebSurveyor
  • Zoomerang/ Ztelligence


Survey Methods

Without a doubt, the methods used to survey consumers and business professionals have changed over time. The chart below reveals a nearly decade-long trend and quantifies the underlying changes. In particular, use of mail and telephone surveys continue their gradual decline. And most notably this year, mall intercept surveys have experienced a sharp decline in usage. Up next to change the surveying landscape -- mobile technology.

2014 Survey Methods


Researcher Attitudes

Today, the majority of researchers are comfortable with their current job as most enjoy working with their manager. Yet one in five (22%) expect to search for a new job once the economy improves. Importantly, additional data within the report clearly indicates these attitudes are changing given workloads. The fundamental question remains: are your employees at risk of leaving?

Researcher Attitudes


Attitudes Toward Behavioral Data

Researchers increasingly believe behavioral data is more important to analyses, complements other sources of information, and provides accurate insights into consumer activity and preferences. And with the growing interest upon "Big Data" analyses, the nature of the researcher's work is changing.

2014 Attitudes Toward Behavioral Data


Detailed Report

The complete, in-depth report provides additional analysis and quantitative data.

Below is a Table of Contents for the 2014 Edition of the Report.

Key Findings
Research Methodology
Research Applications and Methods
Perceptions of Market Research Suppliers
2014 Market Research Budgets
Attitudes and Perceptions
Hiring and Staffing
Employee Compensation
Online Survey Cooperation and Completion Rates
Measurement of New Media
Attitudes Toward Behavioral Data
The "Future" of Market Research
Participant Profile
About MarketResearchCareers

The in-depth report is available for $499.

To purchase, open an employer account, select "Pricing Plans" and choose the "2014 Annual Survey of Market Research Professionals." The report will be emailed to you within 30 minutes after your purchase.

You may also contact:
Mike Carroll
Director Sales & Marketing

About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 50,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Please contact Mike Carroll at 1-800-872-5401 or mcarroll@marketresearchcareers.com for permission to use these results.