Reeve and Associates
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Senior/Consumer Insights Manager
Job Information
Post Date:Jan 10, 2023Type:Full time
Start Date:- n/a -Salary:110-155K +
Location: US - Massachusetts - Boston Job Reference:RA2199

Job Details
Description

Position: RA2199
Title: Senior/Consumer Insights Manager
Salary: 110-155K +
Location: MA - Boston

Consumer Package Goods Firm is looking for a market research professional with consumer research background from the supplier or corporate side, any focus on innovation and new products would be a real plus. The role will work with marketing, R&D and Sales to help develop and create new products and insights. The ideal candidate has strong experience with various foundational research methodologies, serving as the voice of the consumer and shopper. The job can be a Manager or Senior Manager level depending upon experience and skills. Ideally, they would love someone who can come to the office 3 days a week but are flexible for the appropriate candidate who may live farther than 90 minutes away.

RESPONSIBILITIES:
  •         Partner with key stakeholders and external partners building a foundation of new products and brands for now and the future.
  •         Recommend how to generate ideas, build and validate concepts, and all the stages of product and brand innovation through market launch
  •         Focus will be on iterative test and learn work streams and analytical techniques
  •         Cross-functional partnership and project management, custom primary and secondary research, integration of syndicated data
  •         Integrate data to cross reference and build on foundational learning for insights

REQUIREMENTS:
  •         Minimum 4+ years of experience in market research focused on Consumer Insights.
  •         Mastery of MS PowerPoint and Excel
  •         Ability to synthesize data from primary, secondary, and syndicated research
  •         Experience developing story-driven insights that are actionable
  •         Qualitative methods including online or in-person focus groups, triads, 1 on 1 interviews, ethnography.
  •         Quantitative methods including idea/concept testing, CLTs, iHUTs, Sensory testing, test market analytics, and experimental design.
  •         Any experience with Category POS / Panel data- IRI is a plus.
  •         Analytic methods such as, but not limited to - Volumetric Forecasting, TURF, Max-Diff, Choice-based methods.
  •         Research methodology experience with segmentation, demand landscape, A&Us, etc.


Skills


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Contact Information
Reeve and Associates

City: Stamford
State/Province: Connecticut
Zipcode: 06905
Country: United States
Email: resumes@reevejobs.com

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