Yamaha Motor
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Marketing Research Specialist |
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| Job Information |
| Post Date: | Dec 30, 2022 | Type: | Full time |
| Start Date: | - n/a - | Salary: | EMail Us |
| Location: |
US - Georgia - Atlanta
| Job Reference: | MRC113010 |
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| Job Details |
Description
DESCRIPTION:
The Motorsports Research Specialist must manage a portfolio of annual research projects + ad hoc requests from internal stakeholders. Must be a savvy project manager, communicator, data analyst and storyteller.
Provide our product planning, sales, and marketing teams the insights needed to connect with our ever-changing customer base.
Implement and/or manage quantitative and qualitative market research functions, including web/mail survey research, interviews, focus groups and in-market ethnography.
Create detailed research and analysis within focused market areas including customer trends and preferences, Marketing (Customer Communication) and Sales Strategy (Promotion and Price). Market analysis would include new technologies, competition, environmental legislation, and demographic/economic dynamics. Consumer analysis to include new buying trends, preferences, and new usage patterns of current or emerging products.
Lead internal projects by working effectively with the appropriate divisions and team members for successful results.
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Notes
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Contact Information
Yamaha Motor
City: Marietta
State/Province: Georgia
Zipcode: 30066
Country: United States
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