~ Lead and support the Market Research function for all HMA including conducting qualitative and quantitative custom market/consumer research and managing syndicated research related to product, marketing, and market sensing. Identify and educate HMA stakeholders on overall changes in the marketplace, company strengths, weaknesses, and opportunities for improvement.
~ Lead custom and syndicated research studies on behalf of diverse internal clients: advanced product development, next generation product planning, marketing and communications, and sales/service. Examples of studies: post-launch performance of new models (e.g., Early Buyer studies), market positioning and pricing vehicle clinics, and managing syndicated research.
~ Collaborate with stakeholders to design research that produces meaningful and high impact business implications. Exhibit strong negotiation and problem-solving skills to overcome challenges and align expectations.
~ Assess research needs, determine the best methodology and sample plan, and conduct qualitative research or quantitative research to address business requirements.
~ Select and manage research vendors; provide direction on research sample plan, ensuring projects are hitting milestones on-time, within scope, and within budget.
~ Consult with our parent company on how to optimize their market research for the US market and consumers.
~ Utilize research to identify growth and improvement opportunities related to product, marketing, sales, customer satisfaction, and corporate planning, empowering HMA Executives and stakeholders to make more informed, insight-driven decisions.
~ Analyze complex data sources and information to find patterns in data to “tell a story” about the research results that has business implications to the respective client groups.
~ Create and present research results to stakeholders.
~ Lead market sensing efforts - utilizing multiple data and research sources, consolidate and synthesize market level reports that keep the company up-to-date on a variety of upcoming topics and areas of opportunity.
~ Create custom analyses to assess new and ongoing products and/or customer programs.
~ Analyze primary and secondary research findings to advocate the voice of the customer and provide meaningful recommendations.
~ Leverage data mining tools to interpret data and provide meaningful insights.
~Provide market and consumer research consulting to support internal clients.
~ Contribute to division growth by working seamlessly within Corporate Planning, with other HMA divisions, and with Hyundai subsidiaries as appropriate.
~ Independent data gathering, analysis, report preparation, and final presentation.
~ Select and manage research vendors for projects managed.
~ Develop, oversee, and meet project timeline for various research projects.
~ Provide product or business recommendations based on findings.
~ Interface directly with other departments to design and share consumer insights in a meaningful way.