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Market Research Analyst|
|Post Date:||Jul 30, 2022||Type:||Full time|
|Start Date:||- n/a -||Salary:||EMail Us|
US - Texas - Houston
Job Summary:We are seeking a Market Research professional with strong communication, collaboration, and analytical skills to join our expanding Market Research team. This role is responsible for delivering high-impact and actionable insights to support the growth of new products and services across NRG.
About the Team:
The NRG Market Research team is closely connected with our internal stakeholders and our work impacts product development and marketing strategy across the U.S. and Canada. We are passionate about developing meaningful solutions that improve the lives of our customers. We are also fully committed to nurturing our team members, offering a flexible supportive environment to foster learning, growth, and career development. We are a small but mighty team of experienced researchers, delivering a big impact. We invite you to join us and learn with us on our exciting journey.
About this Role:
This role centers on delivering insights & recommendations to ensure that product and marketing efforts are based on consumer needs. The role requires the ability to empathize with our consumers, collaborate with cross-functional groups, and employ creative problem-solving skills to translate complex business questions into actionable research designs.
As part of our dynamic team, you will:
Manage Market Research & User Experience (UX) Research projects across NRG.
Lead stakeholders to develop clear, actionable, business objectives. Translate business objectives into appropriate, actionable qualitative and quantitative market research designs and methodologies.
Design, program, conduct, analyze and report results of qualitative and quantitative in-house research efforts.
Identify and utilize the latest technology, tools & platforms to get accurate, rapid, and meaningful consumer insights.
Develop and manage research material & stimuli including questionnaires, interview guides, concepts, and prototypes.
Manage external market research suppliers/vendors when required, in all phases of the research process.
Compile content for and create a quarterly Market Research newsletter for delivery to stakeholders.
If you dont think you meet all the criteria, but still are interested in the job, please apply. Nobody checks every box. We prioritize the potential of our employees and a growth mindset.
Additional Knowledge, Skills, and Abilities:
Collaborate: Work alongside and across business units and design teams to answer research questions.
Empathy:Ability to understand consumer expectations, frustrations, goals, and reasoning process to develop solutions to real needs.
Problem Solving:Ability to translate complex business issues into achievable research learning objectives and actionable research designs.
Communicate Ability to interpret complex research results, translate them into practical business implications and recommended actions, and succinctly present insights/recommendations to internal stakeholders and leadership teams.
Professional Development: Desire for continuous learning of new Market Research & UX Research techniques and platforms/software.
At NRG, were bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future.
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Country: United States