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Manager - TV Audience Research|
|Post Date:||Oct 30, 2021||Type:||Full time|
|Start Date:||- n/a -||Salary:||EMail Us|
US - Georgia - Atlanta
This position will work collaboratively across the Research, Programming, Acquisitions, Ad Sales, Finance and Marketing teams by providing research-based insights to help inform key initiatives for the Scripps National Networks. Through your ability to deliver actionable insights, by telling a story with data, utilizing both written and visual analysis techniques, youll be contributing to a small, yet highly productive, team. The Scripps Audience Research team is responsible for providing internal clients with guidance on both tactical and strategic initiatives. Your deep commitment to professionalism and teamwork is a priority to succeeding within this team and overall organization.
What you'll do:
With a focus on the audience, report and evaluate existing metrics, develop new metrics and reports, and provide strategic recommendations based on the findings.
Develop estimates used in business planning and ad sales rate cards, as well as ad-hoc projections for network performance, programming, and potential acquisitions.
Utilizing a deep understanding of data, have the ability to determine the difference between actual performance issues and data integrity errors.
Perform analyses for network programming, as well as competitive analysis for programs on other networks.
Identify and report potential acquisitions and schedule changes.
Attend programming and research meetings and offer input on programming ideas.
Assist the marketing staff with target audience development and promotional strategies.
Train/teach junior team members on new systems and basic analyses techniques.
Assist with managing network schedules in Nielsen myEVNTS.
Other duties as needed.
Come join a dynamic new national media powerhouse focused on the over-the-air TV consumer. The Scripps Networks (a growing portfolio of entertainment and news networks) provides absorbing entertainment and objective, intelligent news as we use our own distribution platforms to serve this unduplicated national audience. We meet the audience where it is with the programs it wants.
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Country: United States