Hyundai Motor America
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Manager, Market Sensing Research
Job Information
Post Date:Aug 31, 2021Type:Full time
Start Date:09/27/21Salary:$100,000 - $125,000
Location: US - California - Fountain Valley Job Reference:NAPPMS 2110

Job Details

Job Title: Manager, Market Sensing Research

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.



~ Lead the development of vehicle positioning strategies, lead various qualitative and quantitative custom market/consumer research and lead the socialization of macro consumer trends throughout the organization.


Major Responsibilities:

~ Vehicle Positioning Strategies

~ Develops, socializes and leads efforts related to positioning strategies for new vehicle launches including creating a consumer target, identifying unique selling points, and crystalizing the product essence.

~ Responsible for conducting positioning research that is used to develop the vehicle positioning strategy

~ Ensure strategy alignment across all relevant divisions (Product Planning, Marketing, Sales and Service).

~ Work collaboratively with Marketing and agency to develop and execute strategy.

~ Manage product cadence calendar to ensure related strategies and milestones are sequenced properly and completed on-time.

~ Market Sensing Research and Trends Champion

~ Lead research projects on various topics related to advanced concepts, new transportation/mobility solutions, new in-vehicle technology, post-launch of new models (e.g., Early Buyer studies), and other custom consumer research projects.

~ The lead Trends Champion responsible for socializing macro consumer trends through various divisions and group for both Hyundai and Genesis. Requires an innate curiosity about consumer trends and mindsets and their influence on strategic product, marketing, and branding decisions.

~ Core project responsibilities include vendor management, determining best research methodologies, screener and survey development, ensuring projects are hitting milestones on-time, keeping projects within scope and budget.

~ Collaborate with stakeholders (including executives) to design research to produce meaningful and high impact business implications.

~ Analyze complex data sources and information to find patterns in data to “tell a story” about the research results that has business implications to the respective client groups.

~ Create and present research results to a large stakeholder audience including senior-level executives. Typical presentations will include 30+ attendees.

~ Analyze primary and secondary research findings to advocate the voice of the customer and provide meaningful recommendations.

~ Manage syndicated research studies.

~ Leverage data analysis tools such as SPSS and mTAB to interpret data and provide meaningful insights.



This position as the authority to

~ Develop the positioning strategy on new products

~ Select vendor for projects

~ Independently determine data analysis approach report prep, and final presentation.   

~ Independently leading various research projects and provide a product or business recommendations based on findings.



~ Bachelor’s degree required.

~ Master’s degree a plus.


Related Experience:

~ Six to ten years of market research experience managing various custom qualitative and quantitative consumer research.

~ At least 2 years of experience in the corporate planning function at an automotive manufacturer (OEM).

~ Some consumer trends experience



~ Strong knowledge of research methods and statistics.

~ Strong ability to translate research findings into meaningful business decisions.

~ Exhibit strong negotiation and problem-solving skills to overcome challenges and align expectations.

~ Ability to work with all levels of management.

~ Strong oral and written communications skills.

~ Strong project management capabilities.

~ Ability to manage multiple projects at a given time.

~ Strong analytical skills.

~ Strong vendor management.

~ Strong PowerPoint and Excel proficiency.


Physical requirements:

~ Normal office duties.



Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws.  The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.



Contact Details / Apply for this Job
Contact Information
Hyundai Motor America
Name: Jean Yim
Address: 10550 Talbert Ave
City: Fountain Valley
State/Province: California
Zipcode: 92708
Country: United States
Ph: 7147881026

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