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Manager Marketing Research|
|Post Date:||Sep 29, 2021||Type:||Full time|
|Start Date:||- n/a -||Salary:||EMail Us|
US - Nevada - Las Vegas
We are seeking a Manager, Marketing Research who will be responsible for qualitative and quantitative research, to help better understand our customers and clients (B2C and B2B). Types of research may include segmentation, proposition development, NPS, brand metrics, etc. This will involve working with external research agencies as well as with multiple stakeholders, both within the marketing team and across the broader organization. This position reports directly to the Director of Marketing Research and Analytics.
WHAT WILL YOU DO?
Collaborate with internal stakeholders to agree the research needs for the entire organization.
Define a cadence and budget to support the agreed needs.
Manage and organize research projects establishing objectives, methodology, fieldwork, questionnaires, etc. with external agencies (if needed).
Research will include qualitative and quantitative analysis.
Analyze and interpret data to draw insights and patterns that will inform the strategy and its execution going forward.
Leverage third party research organizations, syndicated services and vendors to deliver insights that support business cases, portfolio management decisions, strategy validation and tactical effectiveness of marketing plans
Remain fully informed on market trends, other parties research developments and implement best practices.
Research, assess, and disseminate competitive and market intelligence to identify and define new opportunities with potential to enhance our value, current product/service portfolio and its delivery
Present findings to senior leadership through charts, graphs, and other visual means to help them make better-informed decisions.
Sightline Payments is a dynamic FinTech company that is enabling the next generation of cashless, mobile, and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment, and hospitality ecosystems. Concurrent with these sectors rapid expansion and deployment of digital customer experiences, Sightline is anticipating accelerated growth in its
business and operational scale. The company is seeking to strongly position itself to capture this opportunity by adding talented leaders to its experienced and entrepreneurial executive team.
|Contact Details / Apply for this Job|
City: Las Vegas
Country: United States