L.E.K. Consulting
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Market Insights Manager
Job Information
Post Date:Jul 30, 2021Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Illinois - Chicago Job Reference:MRC63088

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Description


DESCRIPTION:
Job title: Market Insights Manager
Location: Boston, Chicago, Houston, Los Angeles, New York or San Francisco)
This position is responsible for working with the Director of Market Insights to promote best practice processes for primary research (i.e. surveys and in-depth interviews) conducted by the company in support of client projects. This person supports consulting staff case teams in the coordination and execution of all aspects of primary research to ensure tasks are conducted according to industry specifications with regard to quality, as well as in a timely manner. The Market Insights Manager will also be responsible for identifying and overseeing the use of advanced methodological and statistical techniques and works with our Learning and Development group to prepare and present staff training materials in the use of such techniques within the company. The position will also support Managing Directors in their client development efforts with regard to providing research design recommendations and external third-party cost estimates and feasibility for inclusion in proposal submissions to clients. This position is expected to optimize knowledge, applied experience, and professional skills, and promote best practices throughout the organization.

Responsibilities:

        Directly supervises Market Insights Specialists by providing oversight and mentoring in their growth and development, i.e. share knowledge and industry best practices, performance reviews and provide support with hiring and training of new team members
        Provides guidance and recommendations for primary research designs, sampling plans in support of proposal and casework
        Review survey guides/ questionnaires developed by teams to ensure that industry best practices are followed
        Recommends the use of appropriate statistical tests and sample size requirements to ensure statistical validity when required
        Utilizes various research methods including web-based and phone (CATI) surveys, in-person and virtual focus groups, mystery shopping and customer intercepts that are needed to address client business issues
        Provides oversight of internal database tracking NPS score and other key metrics
        Possesses a working knowledge of advanced statistical techniques to identify opportunities for the use of predictive models, conjoint/choice models and segmentation analysis
        Manages vendor relationships and secures external resources needed to efficiently execute projects, and works closely with the Specialist in the preparation of research budgets and project feasibility
        Oversees quality controls for all external communications and vendor deliverables
        Manages an internal vendor feedback program to assess work quality at the completion of all primary research
        Serves as marketing research industry knowledge and best practices expert to consulting staff
        Works with Director to identify the need for internal training material and helps prepare materials and lead training sessions to internal Consulting staff
        Collaborate with Director to assist in development of survey templates and other primary research best practice initiatives
        Ability to identify and suggest new areas of innovation and growth for the department
        Act as a champion for Market Insights within the firm in general and work cohesively with other support services groups (i.e. Data & Analytics, Knowledge Management and Information Resources) directly

COMPANY OVERVIEW:
L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries including the largest private- and public-sector organizations, private equity firms, and emerging entrepreneurial businesses. Founded in 1983, L.E.K. employs more than 1,600 professionals across the Americas, Asia-Pacific and Europe and is recognized as a top consulting firm to work for. For more information, go to www.lek.com.


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Contact Information
L.E.K. Consulting

City: Chicago
State/Province: Illinois
Country: United States
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