Reeve and Associates
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Director, Consumer Panel Database Growth
Job Information
Post Date:Sep 10, 2021Type:Full time
Start Date:- n/a -Salary:130-150K+
Location: US - Illinois - Chicago Job Reference:RA2112

Job Details

Position: RA2112
Title: Director, Consumer Panel Database Growth
Salary: 130-150K+
Location: IL - Chicago

Sensory and consumer product research company with Fortune 500 and other blue-chip customers in the food & beverage, personal care, fine fragrance, and home & fabric care industries is in need of a Director of Consumer Acquisition and planning to help grow their reach to consumers in all segments. This role will develop partnerships with associations to grow their database of consumers and work closely with sales to manage expectations for their clients. This ideal candidate will have market research and consumer experience ideally someone who has had panel experience would be a plus. Experience with data and insights in the consumer space is ideal. The position reports to the SVP of Data Services and Insights.
The company tested 127,000 consumers in its facilities in San Francisco, Chicago, Dallas, and New York metropolitan areas and their insights provide data such as: product readiness for launch, consumer purchase decision process, competitive landscape and more to its clients.

  •         Assess and enhance companies current consumers supply and bidding process as it relates to consumer acquisition and recruiting efforts, including establishing and driving an inbound triage system for sales efforts
  •         Act as liaison between sales and operations – with a full understanding of what is needed to execute on projects successfully while strategically supporting a very growth-oriented organization
  •         Provide high-level support to supply bid team to turn requests quickly and efficiently – using above triaging approach to prioritize and optimize time and effort spent
  •         Establish a trusted/strategic advisor relationship with executives and key internal sales and account leaders regarding sales strategy and accounts
  •         Actively contribute to strategic and tactical efforts for finding alternative viable solutions to support growing consumer database in a profitable and high-quality manner
  •         Work in close collaboration with consumer recruiting and marketing teams to assess and track supply metrics, recruiting feasibility, consumer marketing ROI, and other key KPIs

  •         BA, MA, MS in marketing, business analytics, statistics, operations research, or related field
  •         7+ years of progressive leadership in consumer insights, sensory or market research-related field, vendor side strongly preferred
  •         Solid knowledge of and experience with sample/supply/panel/database management preferred
  •         Proficient computer skills in Microsoft office tools and ability to master other needed business tools (i.e. Excel, ARCS, NetSuite)


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Contact Information
Reeve and Associates

City: Stamford
State/Province: Connecticut
Zipcode: 06905
Country: United States

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