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Sr. Analyst, Consumer Insights|
|Post Date:||Jun 30, 2021||Type:||Full time|
|Start Date:||- n/a -||Salary:||EMail Us|
US - Georgia - Atlanta
Atlanta Support Center
The Senior Analyst will work within the Consumer Insights Team to represent the voice of the consumer to multiple brands in the Inspire portfolio, with focus on the full-service restaurants in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation and consumer surveys. This person will also support data analysis of internal and external sources to help inform understanding of brand reputation, consumer experience, and likely customer response to brand initiatives.
Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects
Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights Team Lead
Develop strong relationships with internal clients, including presentation of findings and understanding brand needs
Mine consumer research to identify growth targets, triggers and barriers and demand space opportunities
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.
Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.
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Country: United States