Inspire Brands
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Manager, Product Insights
Job Information
Post Date:Jun 30, 2021Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Georgia - Atlanta Job Reference:MRC53121

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Job Details
Description


DESCRIPTION:
The Manager will work with Product Insights Director and the Product Insights team to aid in delivering fact-based consumer and customer understanding through insights that facilitate strategic and tactical decision-making for the innovation pipeline for Inspires Portfolio of Brands focusing on the Casual Dining and Beverage/Snacking brands. This person will also support data analysis of internal and external sources to help inform new product decision-making. This role will represent the voice of the consumer to support the Brands within the Inspire portfolios product innovation efforts.
        Support research needs assessment with internal customers and help develop research plans to best address those needs
        Manager product insights research and analytics studies specifically related to product innovation (concept screening & concept testing, executing CLT taste tests - including occasional travel, etc.)
        Conduct ad hoc research projects and analytics specifically related to new and menu products (TURF, Product improvement focus groups, etc.)
        Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
        Assist with managing vendor relationships including scheduling, planning, and monitoring product research projects
        Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from Director of Product Insights

COMPANY OVERVIEW:
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.

Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.


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Contact Information
Inspire Brands

City: Atlanta
State/Province: Georgia
Country: United States
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