The Manager of Legacy Brands has commercial product responsibility/ownership for 5-15 mature pharmaceutical brands, reporting to the Marketing Director, Legacy Brands.
Main responsibilities include decision making and execution on marketing tactics, assisting in determining payer strategy, ensuring that the brands deliver on organizational financial commitments, designing and adhering to a significant expense budget, working with supply chain to ensure available product supply, and being the point of contact for any other product decisions.
This is a highly visible role with significant responsibility. It requires the ability to multitask, get involved in the details, articulate and summarize strategy and performance to upper management, and be the owner and decision-maker on topics as they arise.
Cross-functional partners include Finance, Supply Chain, Regulatory Affairs, Legal, Digital Marketing, Forecasting, Market Access, Pricing & Contracting, and external Marketing vendors.
ESSENTIAL AREAS OF RESPONSIBILITY
Develop and execute focused strategies for 5-15 mature brands performance by evaluating insights, category trends, in-market performance, and competitive activity
Partner with internal colleagues to explore opportunities to grow competitive share, drive sales, and improve profitability for Legacy Brands
Design $1M+ annual marketing tactical expense budget and manage those activities throughout the year to ensure budget adherence
Collaborate with external/internal marketing partners to develop and execute brand marketing initiatives including digital and print media, public relations, etc.
Work closely with cross-functional teams including finance, supply chain, forecasting, trade and market access to ensure delivery of sales goals