Florida Blue
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Market Research Manager
Job Information
Post Date:Nov 30, 2020Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Florida - Jacksonville Job Reference:MRC10313

Job Details

The Market Insights Manager is a visible position within a high performing team of researchers and consultants. In addition to effectively communicating insights throughout the GuideWell organization, the Market Insights Manager designs and conducts research studies, synthesizes secondary research, and develops actionable insights that drive business decision making.

Primary Responsibilities:

Understand the strategic direction of the organization and align with business leaders to translate needs into actionable research plans that include analysis, methodology, and sample design.
Proactively curate consumer and market insights from a variety of sources to share with team members and clients.
Direct and manage primary market research activities including vendor management, internal data gathering, and collaboration among internal and external business partners.
Ensures that research methods are appropriate for meeting strategic and tactical business needs.
Create compelling reports and presentations that enable clients to take action on research results.

Building the Future of Health
Dedicated to its mission of helping people and communities achieve better health, GuideWell is at the forefront of the evolution of health care, forging ahead by innovating, collaborating and advocating for better health care for all. We help people make sense of this new world by forming an integrated ecosystem of products and services, helping to ensure our customers get the best experience. Were always building and refining to drive higher efficiency and exceptional care throughout the system. We apply our deep knowledge, intimate relationships and broad view of the health care continuum and the different consumers who use it to make the system into a more integral and useful part of peoples everyday lives.

Our Evolution
We started in 1944 as a single office in Jacksonville, Florida offering affordable health plans to Floridians. 75 years later, weve evolved into an integrated health solutions company serving millions of people across the nation each year.

In early 2014, GuideWell was introduced to the marketplace as a not-for-profit mutual holding corporation with a family of companies offering a broad range of health solutions to businesses and consumers that help people and communities achieve better health. The five operating companies of GuideWell include: Florida Blue, GuideWell Health, GuideWell Connect, GuideWell Source and PopHealthCare.

Through our family of forward-thinking companies, GuideWell now touches the lives of more than 27 million health care consumers across 34 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. With more than 12,000 employees across the nation, we are improving the cost, quality, and access of health care for our customers by applying our broad industry experience to reimagine and reshape the future of health. In this spirit, we collaborate with, support and create health companies with a broad range of health-related products and services that are integral and useful to todays health care consumer



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Contact Information
Florida Blue

City: Jacksonville
State/Province: Florida
Country: United States

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