The Insights Association seeks a Vice President of Marketing for an exciting multi-faceted position critical to the successful implementation of the associations vision to be the recognized, effective catalyst advancing the effectiveness and acceptance of insights and analytics.
First, this position will have the responsibility to envision, curate, market, co-produce and manage conferences and events in the marketing research, insights and data analytics industry. A determinative qualification will be the successful candidates knowledge of the trends and evolution in the marketing research, insights and analytics community, necessary to lead event programming and marketing.
Second, the position will play the lead role in IA brand and product/service marketing, including channel management, audience engagement, messaging optimization, list development and management, and performance tracking, for all campaigns. The successful candidate also will be responsible for the market success of our websites, social media, membership, events and other products/services, including those in development.
The successful candidate will be highly motivated, exhibit entrepreneurial spirit and attention to detail, ability to direct others, creativity, gumption, guile and independence while integrating with a great, fun team.
Telecommuting is allowed.
This position reports to the CEO.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact. Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.