Conning & Company
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Marketing Associate
Job Information
Post Date:Aug 27, 2019Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Connecticut - Hartford Job Reference:MRC72817

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Job Details
Description


DESCRIPTION:
Market insurance publication products through email marketing initiatives, exhibit and webinar programs, and participate in direct sales support. Responsible for prospect file development and maintenance.

Manage Email Marketing Programs:
        Execution of email marketing campaigns. Draft copy for review, import text and graphics in standard design templates, set-up HTML links for proofing, make final edits and schedule for distribution.
        Manage email system list maintenance including resolution of bounced emails, opt-out and omit lists, segments, and ongoing updates from CRM system to Email System (Bronto).
        Report weekly on all campaigns.

Prospect File Development:
        Develop prospect files through online prospect searches, prospect file identification.
        Report on/coordinate all prospect development projects in process by team.
        Report weekly on all list development and other activities.

Web Site Maintenance:
        Ongoing review, maintenance and editing of two websites, a customer facing ecommerce site (ConningResearch.com) and a proprietary client content site (ConningLibrary.com) for any errors in display, spelling, and content placement.
        Testing of system during upgrades and redevelopment projects.

Special Projects:
        Assist in presentation development as required (PowerPoint).
        Collateral and special projects layout and production in Word and PowerPoint.

Team Participation:
Support and backup other marketing and client services team members in following activities:
        Customer service
        Order processing
        Order fulfillment
        Content posting
        Print and distribution
        Fulfillment system issues


Skills


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Contact Information
Conning & Company

City: Hartford
State/Province: Connecticut
Country: United States
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