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Marketing Research Consultant
Job Information
Post Date:Jul 27, 2019Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Massachusetts - Boston Job Reference:MRC62727

Job Details

MassMutual Financial Advisor (MMFA) Marketing has committed to a vision to be the trusted marketing partner to our advisors that helps them bring compelling solutions to consumers and effectively grow their business with MassMutual. The MMFA marketing research consultant will be responsible for assisting with the research and insight agenda for MMFA Marketing. This includes overall prioritization of strategic research needs and well-designed approaches to conduct and analyze the research.

The MMFA marketing research consultant will need deep experience in both quantitative and qualitative research, including ethnographic research, and how to apply these techniques in multiple scenarios, including user centered design. They will also be responsible for MMFA competitive intelligence as we evaluate trends, new market opportunities and MM product positioning versus our competition.

This role requires a high degree of collaboration, multi-tasking, and problem solving to tackle the broad learning agenda we are pursuing as a team. This hire will identify and explain key findings and strategic implications of the research analysis in a simple, easy to understand manner. It is necessary for this individual to be able to go beyond the data to developing strategic and actionable insights and serve as the source of truth for consumers and advisors across MMFA Marketing.   The individual in this role should have good understanding of market research methodologies, tools, and application of best practices to the business.    This role will be the key liaison to corporate market research and insights, leveraging learning across the enterprise and fostering consistency of findings.   This individual will serve on sprint teams as needed to uncover and communicate customer trends, insights, needs and desired outcomes to drive focused team work.

Since 1851, MassMutuals commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. Were people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, were stronger.



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Contact Information

City: Boston
State/Province: Massachusetts
Country: United States

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