Purdue University
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Assistant Director, Market Research and Analytics
Job Information
Post Date:Jun 29, 2019Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Indiana - West Lafayette Job Reference:MRC53036

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Description


DESCRIPTION:
The Assistant Director of Market Research and Analytics defines and drives an integrated customer insights and analytics plan, as part of the overall Purdue University marketing plan, to proactively provide a comprehensive view of the market, audiences, strategic initiatives and the Purdue University brand. Reporting to the Vice President of Marketing at Purdue University, this individual acts as the customer champion for the University, developing and synthesizing market research and analytics into insights and frameworks that inform brand strategy and drive key business decisions across the University in partnership with central, College and departmental marketing efforts. This individual can be a manager, initiator and/or gatherer of research and analytics, both inside and outside Purdue University, to synthesize and inform audience and market insights.

COMPANY OVERVIEW:
Purdue University Marketing at Purdue University in West Lafayette, IN


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Contact Information
Purdue University

City: West Lafayette
State/Province: Indiana
Country: United States
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