Tractor Supply Company
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Manager, Consumer Insights Research
Job Information
Post Date:Jun 29, 2019Type:Full time
Start Date:- n/a -Salary:EMail Us
Location: US - Tennessee - Nashville Job Reference:MRC5304

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Job Purpose

The Manager for Consumer Insights Research is responsible for developing, executing, and analyzing primary research to drive an understanding of our customers. As the manager, you will be instrumental in leading the research function a Fortune 400 marketing organization and be the voice of our customer within TSC.

Primary Duties and Responsibilities

        Manage the portfolio of customer focused primary research and work proactively to drive value from customer insights across the organization
        Develop and design research instruments (surveys, discussion guides) and sampling techniques to gather data with the highest standards
        Execute and lead research studies independently
        Work collaboratively with the Customer Analytics & CRM teams to ensure high quality, cohesive analysis and maximized impact
        Build and manage a system of research partners to support research initiatives
        Analyze primary research results to foster insights and strategic guidance
        Identify opportunities to combine disparate data sources to uncover new insight
        Communicate complex insights and strategic guidance
        Consult with internal stakeholders on how to leverage research and maximize return on research investments

Tractor Supply Company (TSCO), the largest retail chain of rural lifestyle products in the United States, is dedicated to enhancing our strong company culture built on our team members commitment to our Mission and Values. With over 1,700 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with revenues of $7 billion and growing! Come grow your career with us as we serve those who live Life out Here!



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Contact Information
Tractor Supply Company

City: Nashville
State/Province: Tennessee
Country: United States

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