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Sr. Market Research Manager, Uber Eats Brand|
|Post Date:||May 30, 2019||Type:||Full time|
|Start Date:||- n/a -||Salary:||EMail Us|
US - California - San Francisco Bay/San Jose
The Uber Eats Research and Insights team works across all three sides of the Eats marketplace (restaurants, couriers and eaters) to realize our mission of making eating well effortless, everyday, for everyone.
About the job
As a senior market research manager dedicated to the The Eats team you will be responsible for owning global market research projects that inform the future direction and help to measure the impact of our brand efforts.
Youll be in charge of designing, executing and delivering high-impact primary research, both quantitative and qualitative, and synthesizing this with secondary research and other data sources to find opportunities and inform communications for the brand.
What youll do
Initiate, lead, and execute market research and insights pertaining to the needs of Eaters, with a specific emphasis on global brand tracking initiatives.
Scope and design research project roadmap and action plans. Determine high priority business questions and execute on research to establish new product development, brand fit, shape positioning and messaging, and provide insights for campaigns and initiatives.
Drive qualitative research by drafting discussion/interview guides and handle end-to-end project set-up and execution
Institute best practices among vendor partners in quantitative survey design
Lead the translation of insights into a culturally-relevant strategies, opportunities and value propositions, and articulate implications and impacts for brand, product, technology, and service platforms.
Work with the leaders of various brand and marketing initiatives to ensure user insights are built into decision-making processes
Ensure consistency of insights across all brand initiatives and global markets
|Contact Details / Apply for this Job|
City: San Francisco Bay/San Jose
Country: United States