2023-2012 Interactive Market Research Supplier Report Cards

2023 Report Let the 2023 Interactive Market Research Supplier Report Card with historical data help you to identify new suppliers, benchmark your organization to the competition, and gain insights into the Market Research industry. View the list of 120 evaluated MR Suppliers.

Log In or Create Your New Account, select Pricing Plans and choose "2023-2012 Interactive MR Supplier Report Cards."
Online access will be granted within seconds of your purchase and the 2023 report will be emailed to you.

After purchasing, enter the purchaser's EMail Address below and press Go. Then select the desired parameters.

EMail Address:	Please enter a valid EMail Address
Year:
Market Segment:
Minimum Participating Customers / N=

Instructions

After selecting the Year and Market Segment, you can rank order Suppliers by clicking on or of specific attributes.

Ranks suppliers for that attribute from Best to Worst

Ranks suppliers for that attribute from Worst to Best

Note: The interpretation of "None of the Attributes" is inverted from the above rules.

The numbers indicate the percentage of a company's own customers who agree that the company possesses this attribute.

Rank 2021 Best Employees Best to Worst	Company Name	Is a Thought Leader	Offers Unique Methodologies	Provides Quality Deliverables	Has the Best Employees	Effectively Uses Technology	None of These Attributes	Participating Customers N=
1	Company	12.0%	12.0%	28.0%	36.0%	12.0%	52.0%	25
2	Company	20.0%	40.0%	43.3%	33.3%	23.3%	43.3%	30
3	Company	22.5%	37.5%	37.5%	30.0%	22.5%	32.5%	40
4	Company	24.0%	24.0%	40.0%	28.0%	24.0%	60.0%	25
5	Company	25.0%	29.2%	37.5%	25.0%	41.7%	54.2%	24
6	Company	32.1%	10.7%	32.1%	25.0%	35.7%	53.6%	28
7	Company	34.5%	43.6%	32.7%	23.6%	32.7%	27.3%	55
8	Company	0.0%	0.0%	0.0%	22.2%	0.0%	83.3%	18
9	Company	11.1%	25.9%	44.4%	22.2%	25.9%	48.1%	27
10	Company	0.0%	0.0%	22.2%	22.2%	0.0%	83.3%	18
11	Company	37.0%	22.2%	37.0%	22.2%	33.3%	66.7%	27
12	Company	10.7%	10.7%	21.4%	21.4%	10.7%	67.9%	28
13	Company	34.5%	45.5%	50.9%	18.2%	38.2%	18.2%	55
14	Company	12.5%	0.0%	25.0%	16.7%	16.7%	79.2%	24
15	Company	25.0%	12.5%	25.0%	16.7%	16.7%	66.7%	24
16	Company	0.0%	0.0%	22.2%	16.7%	0.0%	72.2%	18
17	Company	16.7%	25.0%	29.2%	16.7%	16.7%	66.7%	24
18	Company	0.0%	12.0%	0.0%	16.0%	40.0%	40.0%	25
19	Company	15.8%	21.1%	31.6%	15.8%	15.8%	68.4%	19
20	Company	26.1%	26.1%	54.3%	15.2%	34.8%	28.3%	46
21	Company	19.0%	0.0%	42.9%	14.3%	0.0%	57.1%	21
22	Company	0.0%	28.6%	19.0%	14.3%	33.3%	71.4%	21
23	Company	0.0%	19.0%	14.3%	14.3%	0.0%	76.2%	21
24	Company	49.3%	28.4%	55.2%	13.4%	26.9%	22.4%	67
25	Company	41.9%	22.6%	38.7%	12.9%	22.6%	51.6%	31
26	Company	12.9%	19.4%	22.6%	12.9%	22.6%	58.1%	31
27	Company	12.5%	0.0%	37.5%	12.5%	0.0%	62.5%	24
28	Company	20.6%	38.2%	20.6%	11.8%	0.0%	44.1%	34
29	Company	67.6%	51.4%	32.4%	10.8%	24.3%	16.2%	37
30	Company	14.3%	57.1%	0.0%	0.0%	0.0%	61.9%	21
31	Company	21.4%	25.0%	42.9%	0.0%	32.1%	57.1%	28
32	Company	14.3%	14.3%	35.7%	0.0%	14.3%	53.6%	28
33	Company	0.0%	0.0%	42.9%	0.0%	0.0%	57.1%	21
34	Company	15.8%	31.6%	15.8%	0.0%	0.0%	47.4%	19
35	Company	0.0%	0.0%	18.7%	0.0%	0.0%	81.3%	16
36	Company	0.0%	0.0%	25.0%	0.0%	0.0%	75.0%	16
37	Company	13.6%	13.6%	27.3%	0.0%	0.0%	59.1%	22
38	Company	16.7%	16.7%	12.5%	0.0%	16.7%	75.0%	24
39	Company	0.0%	0.0%	31.6%	0.0%	21.1%	52.6%	19
40	Company	0.0%	0.0%	15.8%	0.0%	0.0%	84.2%	19
41	Company	21.1%	0.0%	15.8%	0.0%	36.8%	63.2%	19
42	Company	0.0%	0.0%	16.7%	0.0%	0.0%	83.3%	18

Companies: 42

Use of the Data

With 120 suppliers evaluated by their owner customers, the rankings and attribute values can be used for:

Competitive Benchmarking and Strategic Planning -- directly comparing the performance of your firm with others.
Vendor Identification -- identify new potential suppliers and heighten scrutiny upon current vendors.
Client Communications -- promote goodwill among existing clients by sharing your performance.
Public Relations -- issue a press release based upon the performance of your organization helping to expand your client base.
Many others -- call us to discuss ideas and suggestions.

Methodology

The data above reveals the performance of each supplier as evaluated by their OWN CUSTOMERS -- enabling a comparison across firms.

The collected data is based upon the following two questions for each MARKET SEGMENT:

Q1. Which [MARKET SEGMENT] suppliers do you regularly use? (Select all that apply)

Q2. Please select the attributes that apply to each firm. (Select all that apply)

Is a Thought Leader
Offers Unique Methodologies
Provides Quality Deliverables
Has the Best Employees
Effectively Uses Technology
None of these Attributes

Nearly 9,500 data points were collected from more than 1,200 market research professionals using an online survey between February 8 and February 22, 2023. Participants were randomly selected from MarketResearchCareers' membership database of nearly 50,000 market research professionals.

Questions

If you have questions, please contact:

Mike Carroll
Director of Sales and Marketing
MarketResearchCareers
800-872-5401
mcarroll@marketrsearchcareers.com

Information and identified company rankings are not to be shared or disseminated.
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