2021-2012 Interactive Market Research Supplier Report Cards

Let the 2021 Interactive Market Research Supplier Report Card with historical data help you to identify new suppliers, benchmark your organization to the competition, and gain insights into the Market Research industry. View the list of 140 evaluated MR Suppliers.

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Year:
Market Segment:
Minimum Participating Customers / N=

Instructions

After selecting the Year and Market Segment, you can rank order Suppliers by clicking on or of specific attributes.

Ranks suppliers for that attribute from Best to Worst

Ranks suppliers for that attribute from Worst to Best

Note: The interpretation of "None of the Attributes" is inverted from the above rules.

The numbers indicate the percentage of a company's own customers who agree that the company possesses this attribute.

Rank 2018 Company Name A to Z	Company Name	Is a Thought Leader	Offers Unique Methodologies	Provides Quality Deliverables	Has the Best Employees	Effectively Uses Technology	None of These Attributes	Participating Customers N=
1	Company 01	37.5%	21.9%	25.0%	0.0%	12.5%	34.4%	32
2	Company 02	42.1%	21.1%	36.8%	21.1%	15.8%	42.1%	19
3	Company 03	18.7%	18.7%	25.0%	0.0%	0.0%	68.7%	16
4	Company 04	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	12
5	Company 05	0.0%	0.0%	20.0%	0.0%	0.0%	80.0%	15
6	Company 06	36.8%	21.1%	0.0%	0.0%	15.8%	42.1%	19
7	Company 07	0.0%	25.0%	0.0%	0.0%	25.0%	91.7%	12
8	Company 08	0.0%	20.0%	0.0%	0.0%	0.0%	80.0%	15
9	Company 09	15.8%	0.0%	21.1%	15.8%	15.8%	63.2%	19
10	Company 10	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
11	Company 11	35.0%	15.0%	40.0%	15.0%	15.0%	60.0%	20
12	Company 12	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
13	Company 13	21.1%	15.8%	36.8%	15.8%	15.8%	63.2%	19
14	Company 14	0.0%	25.0%	25.0%	0.0%	0.0%	68.7%	16
15	Company 15	0.0%	26.7%	0.0%	0.0%	26.7%	53.3%	15
16	Company 16	0.0%	18.7%	25.0%	0.0%	18.7%	68.7%	16
17	Company 17	20.0%	20.0%	20.0%	0.0%	20.0%	73.3%	15
18	Company 18	40.0%	35.0%	20.0%	15.0%	15.0%	55.0%	20
19	Company 19	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
20	Company 20	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	12
21	Company 21	25.0%	25.0%	25.0%	25.0%	0.0%	91.7%	12
22	Company 22	42.1%	57.9%	57.9%	42.1%	36.8%	42.1%	19
23	Company 23	0.0%	20.0%	26.7%	0.0%	0.0%	73.3%	15
24	Company 24	25.0%	0.0%	33.3%	0.0%	25.0%	66.7%	12
25	Company 25	18.7%	0.0%	18.7%	0.0%	18.7%	75.0%	16
26	Company 26	72.7%	43.2%	54.5%	15.9%	18.2%	6.8%	44
27	Company 27	0.0%	20.0%	20.0%	20.0%	0.0%	80.0%	15
28	Company 28	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	8
29	Company 29	39.3%	57.1%	53.6%	28.6%	25.0%	10.7%	28
30	Company 30	14.3%	28.6%	53.6%	10.7%	14.3%	39.3%	28
31	Company 31	0.0%	0.0%	20.0%	0.0%	0.0%	80.0%	15
32	Company 32	0.0%	0.0%	40.0%	0.0%	15.0%	60.0%	20
33	Company 33	25.0%	18.7%	25.0%	25.0%	0.0%	43.7%	16
34	Company 34	0.0%	20.0%	20.0%	0.0%	20.0%	80.0%	15
35	Company 35	8.6%	11.4%	57.1%	11.4%	0.0%	34.3%	35
36	Company 36	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
37	Company 37	14.8%	14.8%	40.7%	29.6%	14.8%	55.6%	27
38	Company 38	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
39	Company 39	0.0%	0.0%	0.0%	0.0%	0.0%	100.0%	11
40	Company 40	14.9%	25.5%	68.1%	17.0%	25.5%	14.9%	47
41	Company 41	15.8%	21.1%	42.1%	36.8%	21.1%	57.9%	19
42	Company 42	33.3%	25.0%	25.0%	25.0%	0.0%	66.7%	12

Companies: 42

2021 MR Suppliers

The list of the 140 evaluated firms can be found here.

Use of the Data

The rankings and attribute values can be used for:

Competitive Benchmarking and Strategic Planning -- directly comparing the performance of your firm with others.
Vendor Identification -- identify new potential suppliers and heighten scrutiny upon current vendors.
Client Communications -- promote goodwill among existing clients by sharing your performance.
Public Relations -- issue a press release based upon the performance of your organization helping to expand your client base.
Many others -- call us to discuss ideas and suggestions.

Methodology

The data above reveals the performance of each supplier as evaluated by their OWN CUSTOMERS -- enabling a comparison across firms.

The collected data is based upon the following question: Selecting ONLY the [MARKET SEGMENT] suppliers you REGULARLY use, please select the attributes that apply to each firm. (Select all that apply) Choices include:

Is a Thought Leader
Offers Unique Methodologies
Provides Quality Deliverables
Has the Best Employees
Effectively Uses Technology
None of these Attributes

Nearly 8,800 data points were collected from 988 market research professionals using an online survey between January 18 and February 15, 2021. Participants were randomly selected from MarketResearchCareers' membership database of nearly 50,000 market research professionals.

Questions

If you have questions, please contact:

Mike Carroll
Director of Sales and Marketing
MarketResearchCareers
800-872-5401
mcarroll@marketrsearchcareers.com

Information and identified company rankings are not to be shared or disseminated.
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