2011 Market Research Supplier Satisfaction Survey

Continuing our ongoing effort to help our clients understand the rapidly changing marketplace, we have recently completed a comprehensive customer satisfaction study of 100 research suppliers across five market research segments including:

1. Qualitative
2. Full Service
3. Syndicated
4. Online Sample
5. Online Survey Software

Of these, 65 suppliers (up from 55 in 2010) received a sufficient number of evaluations for their inclusion within the 2011 Market Research Supplier Satisfaction Survey. And even more suppliers are represented in our exclusive "Supplier Usage/Share Report."

The just-completed report contains detailed satisfaction scores at the market segment and individual company level. And given the dynamic business climate, the report also provides up-to-date information regarding overall employee job satisfaction levels.

Building upon the 2009 and 2010 survey, this year's research was conducted between July 22 and August 9, 2011 using an online survey issued via email to members of MarketResearCareers. To further heighten data quality, access to the survey was tightly controlled. The 2011 report is based upon 501 completions from market research professionals (both suppliers and buyers) across all industries. The survey completion rate was 74.3% producing an aggregate data tolerance of +/- 4.4% at the 95% Confidence Level.

No other report has such current information necessary to successfully navigate the remainder of 2011.

	The 44 page report is available for $499. Click to view the report's Table of Contents To purchase, open an employer account, select "Pricing Plans" and choose the "2011 Supplier Satisfaction Survey." The report will be emailed to you within 15 minutes of your purchase. You may also contact: Mike Carroll Director Sales & Marketing 800-872-5401 mcarroll@marketresearchcareers.com

Market Research Supplier Report Cards

For each supplier, the mean satisfaction score for each of six measured customer satisfaction dimensions is presented (see below).

This information -- an invaluable Report Card -- enables MR Buyers and Suppliers to understand customer satisfaction levels along six critical dimensions. The Supplier Report Card provides invaluable resource for:

• Monitoring your firm's changes in customer satisfaction (up or down) over time
• Benchmarking and monitoring your competition
• Understanding shifting industry trends to see what is currently important to buyers
• Applying your firm's resources for maximum impact
• Identifying and selecting new MR Suppliers

Note that Market Research Supplier Report Cards, Opportunity Maps, and Supplier Usage Rankings are provided for each of the five (5) MR segments.

Opportunity Maps

Quantifying challenges and opportunities, aggregate Importance and Satisfaction metrics are provided for each of the five MR segments.

To help visualize and prioritize the shifting enhancement opportunities, an "Opportunity Map" is also provided for each of the five segments. The Opportunity Maps reveal the historical and current needs of your buyers.

Supplier Usage Rankings

Complementing the competitive information of the Supplier Report Card, the report also reveals the number of respondents who are using each company's service. This data is particularly insightful when combined with satisfaction scores given firms with modest customer satisfaction scores may have an exceptionally high level of usage among market research professionals.

Report Table of Contents

Below is a Table of Contents for the must have 2011 report.

	Topic Pages Key Findings 3 Research Methodology 4-5     2011 Online Sample Providers: Satisfaction Report Card and Usage 6-10 2011 Qualitative Research Providers: Satisfaction Report Card and Usage 11-15 2011 Full Service Research Providers: Satisfaction Report Card and Usage 16-20 2011 Syndicated Research Providers: Satisfaction Report Card and Usage 21-25 2011 Online Survey Software Providers: Satisfaction Report Card and Usage 26-30     Employed Quantitative Data Analysis Techniques 31-32     2010 Employee Job Satisfaction 33-36     Participant Profile 37-42 About MarketResearchCareers 43-44
The report is available for $499.   To purchase, open an employer account, select "Pricing Plans" and choose the "2011 Supplier Satisfaction Survey." The report will be emailed    to you shortly after your purchase. You may also contact: Mike Carroll Director Sales & Marketing 1-800-872-5401 mcarroll@marketresearchcareers.com

About MarketResearchCareers

MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Please contact Mike Carroll at 1-800-872-5401 or mcarroll@marketresearchcareers.com for permission to use these results.