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Scrapping Bonus Boosts Austrian Cold market

How effective are incentive programs for energy efficient appliances?

This is just one of the many questions that will be answered at the upcoming GfK Global Domestic Appliances Conference held on March 11th in Milan.

The most recent example for such an incentive program is the Austrian scrapping bonus, which was limited to the last four months of 2009, resulting in a massive sales increase.

Customers could apply for a reimbursement of up to 100 € after purchasing a fridge or freezer labelled A++.

The overall Cold market exhibited double-digit growth between September and October, +16% (value) +12% (volume) compared to an average of 5% growth prior to the launch of the program.

Year-end sales were even in excess of +20%. A clear shift towards A++ appliances was demonstrated, with their share tripling in value in both Sept-Oct (30%) and Nov-Dec (34%) periods respectively.

Event announcement:
On March 11, developments in the domestic appliances market will be discussed with representatives from the retail sector and industry as part of the GfK Global Domestic Appliances Conference in Milan.

Further information: GfK Global Domestic Appliances Conference


The GfK Group
The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions.

It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media.

The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2008, the GfK Group’s sales amounted to EUR 1.2 billion.

For further information, visit our website: www.gfk.com .

Nuremberg -  9th February 2010

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