August Newsletter: Supplier Rankings

With the release of the 2009 Market Research Supplier Report Card and Mid-Year Industry Update, we have been inundated with requests for more information about the supplier rankings. Below are the rankings by segment. Click to see the full list of suppliers.

Methodology
Participants were randomly selected from MarketResearchCareers' membership of 30,000+ MR professionals, and invited via a personalized email invitation to participate in the online survey.

Click to view more on the methodology and participant profile.

Summary
For clarity of measurement, the rankings below represent the Overall Stated Satisfaction -- not computed or derived values based upon composite satisfaction measurement dimensions.

Importantly, scores and rankings varied by measured satisfaction dimensions -- highlighting the unique strengths of firms. The report provides the actual mean satisfaction scores by company and dimension using a scale of Very Satisfied (5) to Not At All Satisfied (1).

To see the strengths of your firm, purchase the report online today.

Full Service Providers
Measured customer satisfaction dimensions include:

• Overall Stated Satisfaction
• Data Quality
• Analytical Insights
• Category Expertise
• Customer Service
• Price

Full Service	Overall Stated Satisfaction Rank
GfK	1
Maritz	2
Market Strategies	3
Ipsos	4
MarketTools	5
Lieberman Research (East/West)	6
Decision Analysts	7
Directions Research	8
TNS	9
C&R Research Services	10
Synovate	11
NPD	12
Burke	13
BASES	14
Research International	15
Data Monitor	16
Harris Interactive	17
Millward Brown	18

 

Syndicated Market Research Providers
Measured dimensions:

• Overall Stated Satisfaction
• Underlying Data Quality
• Category/ Industry Expertise
• Accuracy of Forecasts
• Customer Service
• Price

Syndicated	Overall Stated Satisfaction Rank
Gartner	1
Forrester	2
Information Resources (IRI)	3
JupiterResearch	4
Frost & Sullivan	5
DataMonitor	6
J.D. Power	7
Scarborough	8
comScore	9
Nielsen	10

 

Online Sample Providers
Measured dimensions:

• Overall Stated Satisfaction
• Sample Targetability
• Sample Representivity
• Respondent Honesty
• Customer Service
• Price

Online Sample	Overall Stated Satisfaction Rank
e-Rewards	1
Epocrates	2
Luth	3
MarketTools/Zoomerang	4
Survey Sampling (SSI)	5
Toluna	6
LightSpeed	7
OTX	8
Authentic Response	9
Research Now	10
GMI (Global Market Insite)	11
Western Wats	12
Experian	13
Greenfield Online	14

 

Online Survey Software
Measured dimensions:

• Overall Stated Satisfaction
• Advanced Survey Creation Capabilities
• Advanced Data Analysis Tools
• Data/ Database Export Capabilities
• Customer Service
• Price

Online Survey Software	Overall Stated Satisfaction Rank
"In-House" Proprietary Software	1
SurveyWriter	2
Sawtooth Software	3
CfMC Survent	4
SPSS	5
ConfirmIt	6
Perseus	7
SurveyGizmo	8
QuestionPro	9
SAS	10
Zoomerang/Ztelligence	11
Vovici	12
Inquisite	13
SurveyMonkey	14
InsightExpress	15
Global Market Insite (GMI)	16
Nebu	17
Snap	18
Vision Critical	19

 

 

Mike Carroll
800-872-5401
mcarroll@marketresearchcareers.com
www.marketresearchcareers.com