This edition of the MarketResearchCareers' Newsletter focuses upon the 2008 rankings of market research suppliers.

Based upon the 2008 Annual Survey of Market Research Professionals conducted by MarketResearchCareers, we would like to share this year's rankings of market research suppliers. The rankings are based upon customer satisfaction scores as determined by nearly 450 regular customers of more than 40 market research suppliers.

For your convenience, the 2008 Supplier Rankings are presented in three groups. The firm receiving the highest customer satisfaction score from its clients secured the number one ranking.

Syndicated Research Suppliers
1. Forrester
2. Gartner
3. Nielsen
4. comScore
5. JD Power
6. Information Resources (IRI)

Online Sample Providers
1. e-Rewards
2. Survey Sampling (SSI)
3. Greenfield Online
4. MarketTools/Zoomerang
5. Toluna
6. GMI (Global Market Insite)
7. Experian

Full Service Research Suppliers
1. Decision Analyst
2. BASES
3. Lieberman
4. Maritz
5. NPD
6. Burke
7. Opinion Research
8. Guideline/FindSVP
9. Millward Brown
10. Synovate
11. Harris Interactive
12. GfK/NOP
13. TNS
14. IPSOS
15. Knowledge Networks
16. MarketTools
17. InsightExpress

MarketResearchCareers expects that purchasers of market research and other suppliers will likely look toward these organizations in 2008—particularly as balancing data quality, insights/accuracy, and price is of paramount importance to market research buyers this year.

In conducting the annual survey, MarketResearchCareers received feedback from industry participants. “We are very pleased to be recognized as the leader in customer satisfaction among market research suppliers,” said e-Rewards’ CEO, Hal Brierley. “And, we are encouraged to see organizations like MarketResearchCareers conducting independent studies that provide insight into market researchers’ needs.

The report's table of contents is available for review. A copy of the complete 51 page report (complete with industry trends since 2005) can be purchased online.

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200+ Jobs Representing 100+ Companies Available on MarketResearchCareers
In addition to sharing valuable supplier rankings available only from MarketResearchCareers, we also would like to highlight companies currently searching for qualified market research professionals. Click on any company name to see their jobs currently available.

Aquent
ACNielsen BASES
Altria Client Services
Benenson Strategy Group
BuzzBack Market Research
Cogent Research
eRewards
Evalueserve
GCR Custom Research
GfK Custom Research
Gongos Research
Hamill Associates
Harris Interactive
InsightsNow
Interviewing Service of America
Ipsos Reid
JobTarget
Knowledge Networks
Latin Force
Market Solutions Group
MarketCast
MTV Networks
Nielsen Analytic Consulting
Philip Morris USA
Reeve & Associates
Satmetrix Systems
Smith Hanley Associates
Symrise
Synovate
Yahoo!

We hope this information helps you in your professional and personal endeavors.

 

Mike Carroll
800-872-5401
mcarroll@marketresearchcareers.com
www.marketresearchcareers.com