 |
Senior Research Manager
The Senior Research Manager works closely with the client to define more complex business challenges. Once documented, the Senior Research Manager selects the appropriate methodologies and techniques to provide insights to the underlying business issues. The Senior Research Manager often oversees one or more Research Managers—delegating and coordinating multiple concurrent client initiatives.
Responsibilities:
Working with clients to define complex business objectives
Selecting the most appropriate research methodology and techniques
Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
Overseeing the design of research questionnaires and moderator guides
Managing and mentoring Research Managers
Reviewing the analyses and reports of others—ensuring accuracy, logical consistency and value-add
Requirements:
A minimum of 7 to 10 years within the custom Market Research industry
5 to 7 years of industry/sector experience
Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
Exceptional written, oral, and presentation skills
Strong analytic skills with experience in statistical modeling and analysis—including multivariate and conjoint analysis
Expertise with Excel, PowerPoint, SPSS/SAS and time-series analysis tools
Strong desire and ability to train and mentor team members
Advanced degree in business, mathematics, or the sciences
|
|
