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Research Manager

The Market Research Manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Research Project Directors ensuring the successful execution of the fieldwork. Upon completion, the Market Research Manager reviews the collected data, authors reports and makes business-oriented recommendations to the sponsoring client.

Responsibilities:

  • Communicating with clients to understand and document the business objectives
  • Selecting the most appropriate research methodology and techniques
  • Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle
  • Designing research questionnaires and moderator guides
  • Working with Project Directors to oversee the fieldwork initiative
  • Interpreting data, writing reports, and making actionable recommendations
  • Requirements:

  • A minimum of 5 to 7 years within the custom Market Research industry
  • 1 to 3 years of industry/sector experience
  • Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
  • Exceptional written and oral communication abilities
  • Strong analytic skills with experience in statistical modeling and analysis
  • Proficient with Excel, PowerPoint, and SPSS/SAS
  • Bachelors or advanced degree in business, mathematics, or the sciences
  • Feedback Privacy Common Market Research Titles/Glossary